B2C Use Cases

Business Initiatives

Consent Management

Customer Identity & Access Management (CIAM) is a "must have" for any customer-focused business. It sets the foundation for an organization to deliver great customer experiences while creating the ideal balance between convenience and security.

Besides this business driver, there are also regulations like GDPR, CCPA that any customer authentication service has to provision to protect your customer data.

All these positive evolutions of customer authentication make the reality of building just a login box to be a nightmare for current developers and their business partners.

Year-over-year results indicate a fast start to data breaches in 2022 after a record-setting 2021, as more than 90% of data breaches are cyberattack-related, the Identity Theft Resource Center found. Because of the increased number of cyberattacks, there is a lot more to think of when you're dealing with online authentication.

Best possible user experience

As organizations do their very best to create attractive websites to grab potential customers' attention, the authentication they provide must be as flexible as possible. Not only is the website a digital first impression of your company, so is the signup/login experience. This is your digital footprint on how you deal with and treat your customers.

Passwords are past

Unfortunately customers have to use, in most cases, a username and a password.

For security reasons that shouldn't be the practice, but neither from your customers' perspective.

We all have to remember them or use a password vault, but this is actually where the friction starts. The result of this approach is that many people reuse their passwords. Many studies have shown this before going from 53% to even 83% of the people doing this.

So if you as an organization continue that same route, not only you feed this friction, but you potentially expose yourself to an attack. The result is that your customers' data could be exposed to bad actors, but also your brand reputation will be damaged significantly.

Extended Security

A key aspect for proper security is to make it as tough as possible for bad actors. A first good step is to provide one or more additional layers of security. Multi-Factor Authentication (MFA) plays a significant role here. We all get more familiar with MFA. Even more, we all do desire this as we become more aware of all the risks when going digital.

Privacy and consent

Both go hand in hand. It starts by offering customers their explicit consent to your terms and conditions for example or anything that can hold personal data. And at the same time, as an organization, you should make sure that your customers' privacy is guaranteed. With current regulations and most probably more to come, this is or will be a significant challenge for all organizations.

Stop building signup/login mechanisms yourself

Migrate from homegrown to an off-the-shelf solution and rely on the expertise of a security vendor for your critical infrastructure. Authentication is a specialized matter and it's just not possible for all organizations to deal with it. Or at least not with all the specifications.

Not only does this require a lot of resources. On top of that, they don't have all the skills or knowledge needed.

Every Euro or minute spent to build a secure authentication mechanism is money and time your teams could focus on what really matters to your organization: innovation.

What does Quasr do to help you with your business?


Quasr is built as a cloud native platform that empowers our solution with all capabilities a scalable modern solution should look like and take full advantage of the cloud computing model.

Quasr has an API-first approach which allows partners and customers the flexibility they are looking for. API-first development ensures that ALL of the functionality inside the platform is accessible to you through the API(s). You can easily interact with your own environment(s) and will never be blocked from your authentication roadmap. Afterall, requirements do change and the maturity level of your company depends on this flexibility. This flexibility will help you achieve the best possible user experience you want.

Authentication is critical and is the starting point of anything that happens in our digital world. Who, what and how you want to authenticate is no longer a hurdle to take with Quasr.

Do you still want to authenticate via an email address … fine, but don't limit yourself, nor your end customers to choose themselves or offer this flexibility.

Want to authenticate with your phone number? Your :-) … whatever? Be our guest.

Though we strongly encourage companies to move away from this Username/Password authentication, we do allow this authentication method in our platform as we do understand it might take some time to make this transition.

Add additional security layers such as social logins (Facebook, Google, Apple, LinkedIn, Github, or what you need), one-time passwords (via email, SMS, WhatsApp and others), temporary one-time passwords (via Authentication Apps like Aegis, Authy, Google Authenticator,...), secrets to protect your customers at a maximum. Sure, all of this is available too. At your and your customers' convenience.

Multi-factor authentication (MFA) is what we really encourage you to do! It's up to you to define when and what factor you need. The platform provides a scoring mechanism so any organization can define a different security score per application or even step into your customers' journey (login vs checkout for example).
Nice to know that we won't limit you nor present you with an additional extra on our bill for these services, like many others do.

But Quasr brings your privacy at the same time to a higher level. The Quasr Identity Platform stores no personal information, as we do care about your privacy. And if a customer would use personal data to authenticate, the Quasr platform wil hash it to guarantee privacy.

Industries see an increase in regulations to comply with, like General Data Protection Regulation (GDPR) in Europe, and at the same time the consumers are more critical on what they share on the web. Moreover, consumers don't want to be forced by using Username/Password combinations. They want an easier and more secure mechanism.

Consent management is built in our platform so organizations can define themselves all possible topics a customer has to explicitly consent to. Also this can differ from application to application, but you can configure this at your convenience. The importance of each consent can be configured through security scoring so consent is truly part of your authentication flow.

Identity and privacy made available and affordable for everyone and everything is our goal. Whether you're a small business customer or an established enterprise, everybody deserves the right for a good authentication and privacy solution at their fingertips.

Quasr allows companies to choose the cost model that fits into their own business model. As an Identity and Privacy platform needs technical flexibility, so does the pricing model.

With Quasr, we really want every company, no matter their size, to be able to have security in place for their customers. Because we all do care about the security and identity of our clients.

Do you have any questions or concerns about how Quasr handles data privacy?

Contact Us

About Quasr

Quasr is a SaaS (Software-as-a-Service) company in the cybersecurity space, in particular in Customer Identity & Access Management (CIAM).

Quasr allows developers to add authentication and privacy capabilities to their applications without having to be security experts, while offering the best user experience (UX) to their end customers.

Contact Quasr

Quasr B.V.
New Yorkkaai 93, Bus 502
2000 Antwerpen, Belgium