B2B2C Use Cases

B2B2C: How can Quasr help collaboration?

Consent Management

You are undoubtedly familiar with the business models B2B, B2C and maybe even D2C (Direct-to-Consumer). But are you also familiar with business-to-business-to-consumer? More and more organizations are shifting to a B2B2C model, in which the end user is always central: from production to sales.

Traditional business models were effective before digitization. The purchase and sale of products was central, with a focus on location, range and price. One of the issues these traditional business models were facing: no attention to user experience.

User experience was almost out of the question. After all, users had no comparison material, alternatives or additional information about the manufacturer during their purchase process.

With digitization, the buying behavior of end users has changed; they research, compare and ask critical questions before making a purchase. This makes the user experience more important than ever before. This has consequences for the landscape of the business models: traditional models disappear - new variants arise - and the mutual boundaries between the existing models are blurred.

These changes offer new opportunities for B2B companies. For example, it is no longer necessary to operate exclusively business-to-business or business-to-consumer: more and more B2B companies are working closely with B2C companies to serve end users at the highest personal level. In addition, B2B companies communicate (or sell) more directly to end users.

This is called business-to-business-to-consumer.

 

Business drivers for organizations to move over to a B2B2C model?

Cost saving

Companies (B2B) want to provide end users with the highest level of customization (B2C). For this they prefer to work with manufacturers (B2B2C) who:

  • supply parts to manufacture products
  • or manufacture complete custom products, of high quality

This is based on a digital process. For example, in the form of a technology-driven process in which end users:

  • independently customize products to their needs and wishes
  • immediately view the price of their customized product
  • and order their customized product online in a few clicks

The efficiency of the entire process is improved: you eliminate unnecessary middlemen, you avoid outdated and time-consuming sales processes and shorten lead times for manufacturing customized products.

Insight into end-user data

The user experience is the starting point of business models. That is why with digital tools you gain insight into a lot of data that you need from end users.

For example, you know exactly what is happening with users and in the market, to which you can then quickly and efficiently coordinate your product developments, business processes and marketing and sales activities.

Strong brand positioning and loyalty

By introducing your brand to end users, you indirectly increase the demand for your products.

That's how it goes:

  • By involving the end customer in your B2B business process, you increase the overall awareness of your brand. This is interesting if your company is active in multiple industries.
  • You build stronger relationships with your end users.
  • You keep more control over the brand experience if you make less use of middlemen.
  • You stimulate brand loyalty among end users, which forms the foundation for strong business relationships and transactions.

At the same time, you strengthen the bond with your partners and your dealer network: after all, you think along with them to perfectly serve end users!


How can Quasr accelerate your B2B2C businesses?

B2B2C Use Cases

Quasr is built as a cloud native platform that empowers our solution with all capabilities a scalable modern solution should look like and take full advantage of the cloud computing model.

Quasr has an API-first approach which allows partners and customers the flexibility they are looking for. API-first development ensures that ALL of the functionality inside the platform is accessible to you through the API(s). You can easily interact with your own environment(s) and will never be blocked from your authentication roadmap. Afterall, requirements do change and the maturity level of your company depends on this flexibility. This flexibility will help you achieve the best possible user experience you want.

Multi-tenancy Architecture is what we have built into our platform. You can create as many tenants as you need so you can provision a personalized user experience for all the partnering brands and partners, as well as different environments (for development, testing and production). At their turn, your partners can tailor the end user experience they envision specifically to their customers.

Add additional security layers such as social logins (Facebook, Google, Apple, LinkedIn, Github, or what you need), one-time passwords (via email, SMS, WhatsApp and others), time-based one-time passwords (via Authentication Apps like Aegis, Authy, Google Authenticator and others), secrets to protect your customers at a maximum. Sure, all of this is available too. At your and your customers' convenience.

Multi-factor authentication (MFA) is what we really encourage you to do! It's up to you to define when and what factor you need while at the same time the end-customer should also have a certain flexibility to choose their preferred factors among the ones offered by the business. The platform provides a scoring mechanism so any organization can define a different security score per application or even step into your customers' journey (login vs checkout for example)

Nice to know that we won't limit you nor present you with an additional extra on our bill for these services, like many others do.

Quasr brings your privacy at the same time to a higher level. The Quasr Identity Platform stores no personal information, as we do care about privacy. And if a customer would use personal data to authenticate, the Quasr platform will hash it to guarantee privacy.

Industries see an increase in regulations to comply with, like General Data Protection Regulation (GDPR) in Europe, and at the same time the consumers are more critical on what they share on the web. Moreover, consumers don't want to be forced to use username/password combinations. They want an easier and more secure mechanism.

Consent management is built in our platform so you and your partners can define themselves all possible topics a partner or customer has to explicitly consent to. The importance of each consent can be configured through security scoring, so consent is truly part of your authentication flow.

Identity and privacy made available and affordable for everyone and everything is our goal. Whether you're a small business customer or an established enterprise, everybody deserves the right for a good authentication and privacy solution at their fingertips.

Quasr allows companies to choose the cost model that fits into their own business model. As an Identity and Privacy platform needs technical flexibility, so does the pricing model.

With Quasr, we really want every company, no matter their size, to be able to have security in place for their customers. Because we all do care about the security and identity of our clients.

Do you have any questions or concerns about how Quasr handles data privacy?

Contact Us

About Quasr

Quasr is a SaaS (Software-as-a-Service) company in the cybersecurity space, in particular in Customer Identity & Access Management (CIAM).

Quasr allows developers to add authentication and privacy capabilities to their applications without having to be security experts, while offering the best user experience (UX) to their end customers.

Contact Quasr

Quasr B.V.
New Yorkkaai 93, Bus 502
2000 Antwerpen, Belgium